This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Revenue Operations Manager (Marketing Ops) based in the United States. In this role, you will own the marketing operations infrastructure that connects campaign execution, lead management, conversion tracking, and revenue attribution. You will play a critical role in strengthening the go-to-market engine by ensuring marketing data is accurate, actionable, and consistently connected across platforms. Working closely with Marketing, Sales, and Revenue Operations, you will transform ideal customer profile criteria into effective account-based marketing audiences and measurable campaigns. You will take hands-on ownership of HubSpot administration, Salesforce campaign integration, and conversion tracking across multiple advertising channels. As a senior individual contributor, you will have the autonomy to design scalable workflows, improve reporting reliability, and optimize the systems that guide marketing investment decisions. You will join a globally distributed, remote-first technology environment that values technical expertise, clear communication, and continuous process improvement. Your impact will be measured by the quality of your operational systems, the reliability of attribution data, and your ability to turn recurring requests into sustainable solutions. Accountabilities: - Build and maintain account and contact audiences for account-based marketing (ABM) programs across industries and customer segments, translating ideal customer profile (ICP) criteria into actionable lists in collaboration with Demand Generation and Sales. - Own campaign configuration and instrumentation across HubSpot and Salesforce campaigns, including campaign membership, status mapping, and downstream reporting accuracy. - Manage lead operations for webinars, events, and field marketing programs, including lead capture, deduplication, suppression, routing, list uploads, and post-event follow-up through standardized, repeatable processes.
- Serve as the hands-on HubSpot administrator, managing workflows, lifecycle stages, lead scoring, properties, forms, list logic, and user access. - Own lead conversion processes and feedback loops, ensuring leads are captured, qualified, routed, and followed up on effectively. - Design, implement, and optimize nurture and re-engagement programs, measuring their effectiveness in generating conversions and improving engagement. - Manage the marketing-side behavior of the HubSpot-to-Salesforce integration, partnering with GTM Systems colleagues responsible for the Salesforce environment to maintain reliable synchronization and data quality. - Own Google Tag Manager and website tracking infrastructure, including audits, configuration cleanup, implementation standards, and change control. - Implement and maintain conversion tracking across Google Ads, Meta, LinkedIn, and X, including server-side conversion APIs and offline conversion uploads. - Establish and enforce UTM naming conventions and maintain the marketing attribution reporting layer using the semantic layer developed by the GTM Engineering team. - Support data enrichment across signup and inbound marketing flows using Clay or comparable tools, including waterfall enrichment logic and strategies for handling incomplete records. - Own form optimization and progressive profiling strategies while maintaining effective suppression rules, bounce handling, and consumer-email-domain filtering. - Convert recurring operational requests into reusable templates, automated workflows, and self-service solutions that improve efficiency and reduce manual work. - Document systems, processes, and configurations clearly so other team members can maintain and operate them independently. - Evaluate ad hoc requests critically, recommending scalable alternatives when they offer greater long-term value than one-off solutions.
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